![]() Some case studies discovered that the audio itself has increased the conversion rate up to 10,4%. Creating podcasts can be an excellent way to increase your conversionsĬreating a podcast can improve your conversions and sales. Only 10% of the brands are using podcasts within their content strategy.Ģ014 Information – Content Marketing InstituteĪs you enter a content format that is less used, you have greater possibilities of reaching your audience easily and without much noise.Įven if you position yourself in podcast directories such as iTunes (we take a look at this later on) you can have a prominent place in the less conventional search engine brands, but commonly used by users. – Rob WalchĪnd according to the latest studies regarding content marketing in the USA and LATAM, ![]() “ 30 million active blogs exist on the Internet, but only 200.000 podcasts are active”. Want to know who has the same number of users in this country? TWITTER. The number of podcast listeners has increased 71% in the last 3 yearsġ out of 4 people between the ages of 12 and 54 have listened to a podcast in the last monthĢ1% of Americans (approximately 57 million people) listen to podcasts. According to a report from Edison Research: Let’s take a look at the statistics for a second. Creating podcasts guarantees a greater reach Why do brands use podcasts in their content marketing strategy?Ĭontent with an audio format is being used in creative ways by the most prestigious content marketing brands such as Slack ( Slack Variety Pack Work in Progress) or HubSpot ( The Growth Show).Ĭompared with other popular content formats (like for example videos or blogposts), implementing a podcast cycle as a tactic in your content marketing strategy and offers a series of advantages that I explain bellow: 1. Since they are previously taped, your audience can listen to them wherever and whenever they want. It can be focused on the individual opinion of the podcaster or focus on a topic or both. If you haven’t tried other content formats other than the editorial aspect, to begin with a podcast is an excellent alternative.Ī podcast is an on-demand radio program that’s generally conducted by one or more people. ![]() If you have been writing blogposts for some time, maybe you are now ready for ways to tell your story or share your ideas. ![]()
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December 2022
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